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At Merino, Corporate Social Responsibility is a mindset that combines skills and resources together to create a positive change in the lives of the underprivileged section of society as well as takes care of the environment. We believe that businesses can remain profitable and create goodwill by placing People and Planet at the forefront while providing its products and services in a sustainable way.
Our willingness and commitment towards responsible work for society & the environment were conceived much prior to the time it was made a part of statutory enactment for imparting a part of our business profits towards larger goods.
The company implements its CSR activities through Sri Hara Kasturi Memorial Trust (HKMT), formed specifically to take care of the community/social interventions, which focuses on the following broad segments of the CSR intervention, i.e.:
Our education program emphasizes providing equal opportunity to the weaker section of the society. Through our various educational initiatives, we try to empower the underprivileged children to lead a better life and help them to break the poverty cycle.
Under our Educational Initiatives we run two major programs, which are:
Swami Vivekananda Arunoday Vidyalay (SVAV), a co-educational primary school up to class VIII in Hapur, Uttar Pradesh.
Yogakshema – A Scholarship Program for academically bright children from the economically weaker sections, operational in Kolkata, West Bengal.
Established in 2013, this co-educational school is up to 8th grade. Out of the 202 students it supports, 45 are passed out students supported through HKMT for their higher studies till 12th. Special coaching classes are also organized for these students after their school hours. Out of the 202 students 140 are girls and 62 are boys. Due to the poor economic condition of families, the nutritional level among children is also poor. Hence, apart from free education, we also provide them books & stationery, school uniforms, and three times meal free of any charges
Post-covid, to attract the students back to their respective schools and to help them in maintaining their nutritional level, we restarted our Mid-day meal program with the two schools. Currently, a total of around 100 students are availing the benefit of one-time freshly cooked and nutritious lunch, in Hapur, UP. We are also supporting 70 inmates of Savera School for Mentally Challenged, in Rohad, Haryana, through our mid-day meal program.
In West Bengal since 2018, Merino through HKMT is running Yogakshema Scholarship Program for the economically weaker but meritorious students. Rs. 4000 per month is offered as Scholarship for two years to help the students complete their education till XII. It covers the expenses for studies, some nutritional needs, and a Mediclaim policy for the family.
At Merino we believe that the development and progress of any nation grossly depends upon the health and wellbeing of its citizens. We are committed to working towards creating a healthy society by offering free healthcare services for prevention of diseases among the poor and needy.
Our health care program is being implemented through Shri Prem Chand Lohia Health Centre (SPCLHC) and it is currently operational in Hapur, Uttar Pradesh. Considering the prevalence of TB cases in this area, we have joined hands with the Department of Tuberculosis (DOT), Government of India, to eliminate TB by 2025. Currently SPCLHC operates 3 dispensaries and provides free OPD services to economically poor and disadvantaged section of the population. These dispensaries are managed by 1 MBBS doctor, 1 BAMS doctor, 1 pharmacist, 1 lab assistant and 3 medical support staff. Since the time the TB program was launched in 2004 a total of 6250 TB patients have been cured through our direct intervention.
Currently under our Health Care program, 48 villages are being covered for creating awareness about TB, providing treatment for confirmed TB cases and for providing dietary support to needy TB patients. Nutritional diet is an important component for curing TB. During the period 2022-2023, 48 needy patients were identified and provided in kind nutritional diet. Apart from that a total of 6674 patients took the benefit of our OPD services.
Economic independence plays a very important role in empowering women. Thus, to help women in developing certain skills, we are running a stitching centre in Rohad, Haryana, for females since September 2017. A total of 14 batches completed their training till date benefitting 200 female students. Currently 16 girls are learning stitching skills in this centre, with the help of two master trainers.
During the pandemic, to turn the shortage of masks into opportunity and help the families of our school children to gain economic independence, we identified and trained families interested in mask making. Initial training and standardized processes helped us to increase the production of masks from 100 to 1200 a day within the first two months, to meet the growing demand. Out of Rs.10.00 charged against a pair of Masks, Rs.7.00 went directly to the women and Rs.3.00 against material and other costs. The project was aptly named, “Mask Ek Muskan Anek” (Mask One Smile Many) as the initiative brought smiles in the faces 27 families by helping their women to earn on an average Rs.27700/- during the lockdown. A total of 1,30,000 masks were produced during the period which gave our students’ families financial stability and boosted their self-confidence.
At Merino, we always try to learn from the past and try to see what we can do to keep our future safe. During the 2nd wave of Covid, we saw many fatalities and most of them were due to lack of availability of Oxygen. Hence, seeing the growing need and the scarcity of Oxygen supply, Merino extended its helping hand to the local Government. It has set up a PSA Medical Oxygen Plant at the Government Hospital, Pilkhuwa, that would cater to 100 patients per day. The plant was commissioned on July 28, 2021, by Gen. V K Singh, Minister of State for Road Transport and Highways and Civil Aviation, Government of India. The plant has a capacity of producing 30 Nm3 / hour, with an Oxygen purity of 93% – 95%.
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