Manager – Digital Marketing

Job Responsibilities

  • Identify and develop innovative approaches to drive customer acquisition, engagement and retention.
  • Use website analytics and KPI data in order to drive online marketing initiatives and make recommendations for improvements.
  • Working closely with the sales team to prioritize verticals and create demand generation plans to aggressively gain market share with the selected verticals/industries.
  • Managing the B2B section of the product website; work with our in-house designers, integrators and programmers to implement the necessary changes to increase leads and sales.
  • Propose any other promotional activities and changes to our business model and pricing strategy to help increase revenue.
  • Working with the sales team on constantly improving our B2B sales pipeline, from lead generation to sales closure;
  • Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies and competitive benchmarks.
  • Monitoring market trends and analyzing competitive products and activities.
  • Finding, communicating and leveraging relevant benchmarks (including business models) outside of the core market.

Qualification

Post Graduate experience in Marketing from Good MBA Institutes

Work Experience

7-12 Years

Business Area

Marketing

Location

Moti Nagar – Delhi

Posted 2 months ago

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